POP UP SHOP IN SEOUL
The first POP UP SHOP in Korea has been decided!
In addition, we will be releasing collaboration items between TW x HYSTERIC GLAMOUR and TW x NEEDLES in advance.
An interview with Director Tsugumi Watari has also been released, in which he talks about his special feelings about this occasion.
Be sure to check out the valuable comments that you can only hear here.
TW POP-UP in KOREA
PLACE : THE HYUNDAI SEOUL B2 PEER
TIME: MON-THU: 10:30 ~ 20:00
FRI-SUN: 10:30 ~ 20:30
DAY : 2025.03.27 - 2025.04.09
[First time in Korea!]
POP UP SHOP & Limited Collaboration Items】
POP UP SHOP
in SEOUL
The event is confirmed!
The first POP UP SHOP in Korea has been decided!
In addition, TW×HYSTERIC GLAMOUR and
TW × NEEDLES collaboration items
It will be released in advance.
This special thought,
An interview with director Tsugumi Watari has also been released.
Be sure to check out the valuable comments that you can only hear here.
TW POP-UP in KOREA
PLACE : THE HYUNDAI SEOUL B2 PEER
TIME: MON-THU: 10:30 ~ 20:00
FRI-SUN: 10:30 ~ 20:30
DAY : 2025.03.27 - 2025.04.09
TW×HYSTERIC GLAMOUR
Q: Please tell us about your enthusiasm for your first Korean POP UP.
TW's bodysuits are designed for Asian women, and we aim to expand beyond Japan to the wider Asian region.
In particular, Korea is a country I personally like, and I thought it would be the perfect place to start our expansion into Asia.
We pursue the silhouette that flatters Asian women and take pride in creating designs that bring out their charm to the fullest.
Q: How did this collaboration with Hysteric Glamour come about?
This collaboration with Hysteric Glamour was born from our desire to create special items for Korean fashion lovers for our first POP UP in Korea. Hysteric Glamour is also worn by Korean idols, and their style is in tune with Korean trends. In particular, with 80s fashion attracting attention again, we hope to reaffirm the timeless style and fun of fashion through our collaboration with this brand, which has a history of over 40 years.
Q: Please tell us what you think is the appeal of HYSTERIC GLAMOUR.
In the late 1990s, Hysteric Glamour created a huge boom, and I myself enjoyed wearing Hysteric Glamour tank tops with hip-hanging denim at the time. With current fashion trends and the movement of that time overlapping, this collaboration is a timeless resonance.
I have also been friends with Kitamura-san, the designer for Hysteric Glamour, for many years, and I am incredibly happy that this connection has led to the realization of this collaboration.
Q: What are the similarities between the image of women who wear Hysteric Glamour and TW?
Women who love Hysteric Glamour and women who enjoy TW fashion share a common aesthetic.
It is an image of a woman who thoroughly enjoys fashion, yet has a strong sense of her own style and exudes inner strength.
We want to deliver these collaborative items to women who enjoy themselves and are free to express themselves through fashion.
Q: Can you tell us an episode about the graphics for this Hysteric Glamour issue?
With this collaboration lineup, we were inspired by a revival of the 90s.
The devil-like horn graphics are in line with Korean trends and incorporate a playful design.
"Pandamania" also revives an iconic motif from the '90s, when she frequently wore Hysteric Glamour.
I remember that back then I would often go to parties wearing my Panda Mania tank top cut short, hip-hanging jeans that showed off my stomach, and no bra.
Q: What were the points you focused on in this collaboration?
In this collection, we kept the body colors simple while paying particular attention to the colors of the prints.
We aimed to add the originality that only a collaboration can bring, and create simple yet distinctive coloring.
TW × NEEDLES
Q: What has changed since your last collaboration item?
For this collaboration, we have significantly expanded the size range to include five sizes, from XS to XL.
The previous version was mainly aimed at women, but due to the large number of inquiries from men, this time it has been updated to a unisex version, proposing designs that can be worn stylishly and with a fun size balance for more people.
Q: Why did you choose this color scheme this time? What changes has it made from last time?
The coloring this time is a chic combination of "sand beige x blue navy" and "black x burgundy."
The color lineup reflects my current mood and updated style. The navy expresses sophistication, and the burgundy expresses elegance, going beyond the casual image of a jersey and focusing on a color scheme that can be worn elegantly.
Q This is your second collaboration. How do you feel about it?
Many items from the previous collection sold out as soon as they were released, and there were constant requests for them to be restocked.
In response to this positive response, this collaboration has been realized once again.
We wanted to get rid of the image of "jerseys = something men wear" and reaffirmed our desire for women to be able to enjoy wearing jerseys freely as well.
Q: What do you think is the appeal of Needles?
Needles is a brand that is characterized by its original textiles and unique patterns and materials, and its sophisticated designs have a unique presence. It is a brand with many very stylish items that give a high level of satisfaction as "a special piece that is just for you."
Through this collaboration, I hope to be able to convey this charm to even more people.
We hope you will use your imagination and enjoy the sophisticated jersey fashion that is unique to Needles.